Atelier VM in the Rinascente Store in Florence

Atelier VM, the jewellery brand born from the encounter between IED Milano alumnae Viola Naj-Oleari and Marta Caffarelli, has opened a corner in Rinascente in Florence. In this prestigious location, it will be possible to purchase both the brand's collection and L'Essenziale special collection. The Atelier VM project was born in 1998 when the two alumnae met and decided to bring to life the brand that bears their initials. Behind their jewelry's clean, contemporary lines, there is deep stylistic research into the codes of modernity, which the two designers relate to goldsmithing techniques. In 2014, L'essenziale was born, a thin and delicate 18-carat gold bracelet soldered directly around the owner’s wrist, using a refined laser technique. L’Essenziale became an overnight success and an iconic object. Today, Atelier VM can be found in the most prestigious retail outlets worldwide, such as Le Bon Marchè, La Rinascente, Liberty and Nordstrom, and the two flagship boutiques in Milan.