IN A NUTSHELL:
- IED Milano
- Fashion Design - 1988
- Head of Merchandising and Product at PORTS
YOU NOW:
I am a merchandising and product director. I take care of the product management of the pattern makers and the style teams. I am the owner of the collection budget. I interface with external suppliers for the selection and management of samples, and for the price negotiation. I also deal with the definition and monitoring of collection times, as well as the definition of the merchandising plan, with price ranges, the benchmark of competitors, and sell-in and sell-out analysis. Finally, I define the prices wholesale and retail.
CREATIVITY:
Creativity and planning are the aspects that more fit with my job experience, both very helpful to understand the fashion business.
IED LOCATIONS:
Milan was simply the city where fashion is. This is the reason why I chose it, and this was a great choice for my career.
CHALLENGES OF OUR TIMES:
As you said was very challenging but, at the same time, I think that can be a great change opportunity for the future.
ADVICE:
Never rest, be curious and always open to change and always remember that we all can always learn from people we meet...