Simona Argurio and Riccardo Paparella created A|X Armani Exchange New Sound Logo

Published on February 22, 2023

The A|X Armani Exchange brand recently unveiled its new sound logo, created through a collaborative effort between the brand and a group of creatives from IED Milano. The sound logo, which captures the brand's essence, is characterised by immediacy, simplicity, and emotional impact and was created by Simona Argurio (student) and Riccardo Paparella (alumnus), and animated by Chiara Gucciardi (student) and Enrico Clementi (alumnus). The project was guided by Painé Cuadrelli for the sound design component and Alessandro Lucchini for the graphics component. The creative process involved taking inspiration from the brand's history and past campaigns and visiting the A|X store in Milan, San Babila. The final result is a minimal animation effectively integrated with sound and aligned with the brand's requirements.

Other news

Interview with Chiara Bucello and Ludovica Billi, “The Deaf Soul”

February 20, 2023
Chiara Bucello and Ludovica Billi are content creators who have gained popularity on social networks with their videos aimed at increasing awareness about deafness. Chiara and Ludovica are alumnae of IED Milano, where they completed their studies in Graphic Design. They have been deaf since birth, and their stories coincidentally converged and intertwined through social media. This encounter led t

"Color Carne" Campaign Wins Recognition at European Diversity Awards

February 22, 2023
Bold Stories, a strategic consulting firm founded by IED alumnae Giuditta Rossi and Cristina Maurelli, won the Highly Commended Award for their "Color Carne" advocacy campaign at the European Diversity Awards. The campaign, which celebrated diversity and inclusion in Europe, was further enhanced by the participation of IED students. Through an artistic open call, IED's young creative minds from th