Plenty of ADCI Awards for IED graduands

IED proves itself once again as the best Italian creative school, in the ninth edition of IF! Italian Festival, when the ADCI Awards 2022 were presented. The recent graduates of IED Milano won a gold, a silver, four mentions and a special mention in the student category. The jury, chaired by Bruno Bertelli (Global CCO Publicis Worldwide and CCO of Publicis Groupe Italia) awarded the first prize to the Undelivered Love campaign created for the US Postal Service by Anita Borsari and Elisa Zanchin, alumnae of the Master in Creative Direction. The idea behind the project is to dedicate a moment of Pride 2023 to the symbolic sending of all the letters ever delivered in the United States in 1973, when the American Congress approved an act which forbade the sending by post of obscene material including even gay love letters. The target? Launch a strong and poetic message against all forms of oppression.

The alumni of the Triennial course in Communication Design,  Alessandro Azzolini (Copywriter), Giorgia Cavadini, Francesco Cogliati and Edoardo Dusina (Art director) conquered the second step of the podium with the campaign The Loft for Bang&Olufsen. The project is a social experiment that aims to bring together different generations with different musical tastes through a playlist created by 10 very heterogeneous artist couples. The songs will then be played on digital media such as Amazon Prime, as well as vintage media, such as vinyl records.