Chicco invites all creatives to immerse themselves in the child’s world and develop the concept for a highly multifunctional and adjustable nursing bra that facilitates breastfeeding and can be used in conjunction with a series of integrated accessories.
Chicco is looking for new solutions for a multifunctional and adjustable nursing bra accompanied by integrable accessories.
The bra and accessories will have to create a system of products with new features and functionality compared to current market offerings, and will have to be characterized by the highest level of wearability, usability, as well as adaptability to each situation and/or growth stage of the baby.
The goal is to create a user experience for the mother that is as serene as possible, providing a sense of security through a range of products she knows she can rely on.
Chicco is looking for new solutions for a multifunctional and adjustable nursing bra accompanied by integrable accessories. The bra and accessories will have to create a system of products with new features and functionality compared to current market offerings, and will have to be characterized by the highest level of wearability, usability, as well as adaptability to each situation and/or growth stage of the baby. The goal is to create a user experience for the mother that is as serene as possible, providing a sense of security through a range of products she knows she can rely on.
Deadline: March 1, 2023
Award: €3000
Apply here: https://bit.ly/Fit-and-Function-Bra