Matthieu Aquino

• IED Milano | Industrial Design - 2002 | Vice President of Global Beverage Design & Brand Experience at PepsiCo

Matthieu Aquino is a recognized expert in the field of Design and Innovation, particularly in the context of corporate transformation. Through the implementation of holistic design-thinking systems and multidisciplinary design tools, Matthieu leads a team that crafts curated storytelling across touchpoints.

Matthieu is one of the co-founders of PepsiCo’s Design function. He currently serves as the Vice President of Global Beverage Design & Brand Experience, where he is responsible for developing design strategy, systems and experiences across the entire beverage portfolio globally, as well as leading new growth initiatives. Over the course of the last five years, Matthieu has partnered closely with the senior leadership team to build a brand new performance-driven function, adding new talents and strategic capabilities across the organization, both in North America and internationally.

Over the past fourteen years, Matthieu has contributed to the creation and implementation of two design organizations in two multilayered international corporations. He has ensured that design thinking is at the core of the business, impacting the internal culture and significantly growing these respective businesses. Matthieu has held different roles within PepsiCo, with the last one focused on building PepsiCo’s Design capabilities internationally by opening and managing Design & Innovation offices in Russia, Mexico, China and UK.