European Gold to 3 Alumni for the creative campaign of the New York Times

Published on December 23, 2021

Three IED Alumni, graduates in Communication Design at IED Roma, have won Gold at the Art Directors Club of Europe. The prize "European Student of the Year - Communication Ideas" was won by Beatrice Saverino and Mauro Conte (Art Director) with Adriana Pistolese (Copywriter) for the work "NYT - Plug in" created for the New York Times. The goal was to mix users' cookies through a software, so as to facilitate the encounter with points of view other than one's own. The campaign, created during their studies in IED, had already won a Gold at the ADCI Awards assigned by the Italian Art Directors Club.