Communication - IED Alumni Interview: Luca Crescenzi
IN A NUTSHELL
- IED Milano
- Graphic Design - 1992
- Founder and Creative Director at Crescenzi&Co.
YOU NOW:
I'm the Creative Director of my agency Crescenzi&Co., a communication agency based in Milan. One of my latest project is for ACCOR HOTEL Group: a content aggregator profile on Instagram, dedicated to luxury travels.
CREATIVITY:
I chose to attend IED when there was still little talk about graphic design in Italy. For me it was a new and decisive training experience for my future career choices. It opened my mind and gave me the tools to evolve in my career, passing from graphic design to art direction and events production.
IED LOCATIONS:
I decided to go to Milan because it was the most similar city to London but not so far from my hometown!
CHALLENGES OF OUR TIMES:
The last year has been really difficult for my agency, as well as for so many others in our industry. But it was a fundamental moment to rethink our business and differentiate our offer. And becoming stronger.
ADVICE:
Open your mind and don’t be afraid to change your perspective!
MORE ABOUT YOU:
You can follow my website: www.crescenziandco.com. And you can also follow here: Instagram, Facebook, Linkedin.
LAST BUT NOT LEAST:
I actually don’t remember anymore my thesis project! Too many years have passed! But the activity that I found more valuable attending IED was learning to design shapes and to love fonts, also because at that time we had to draw them by hand!