Lucia Martinez Prado
IN A NUTSHELL:
- IED Madrid
- Digital Marketing, Social Networks and Omni-Channels Conversion - 2015
- Founder & CEO at Break-Event
YOU NOW:
Founder & CEO at Break-Event, a platform that helps concert promoters to reduce uncertainty and predict the profitability of every event.
ITALIAN CREATIVITY:
Personally, I find a school’s culture very important, and IED transmitted the values I was looking for. Not only did I learn about digital marketing and social business skills, but IED’s philosophy and values, have influenced my career to date.
IED LOCATIONS:
I had lived in Madrid before I studied in IED Madrid. I chose the city because I love its culture, people and all the places you can enjoy there. Madrid is a multicultural city with people from different countries and cities. This makes Madrid a city where everyone welcomes you. Regarding how Madrid influenced me, it gave me a different point of view, a more creative and innovative perspective.
CHALLENGES OF OUR TIMES:
I believe that challenging times can make us stronger if we change our perspective and leverage the learnings. For example, I have never had as much work as I do now during the COVID-19 pandemia. Every day, I dedicate a few hours to reading the news and taking webinars about the music industry and other sectors to keep myself updated and be more prepared than ever. There are many opportunities available, we just have to know how to identify them. I believe we are in an excellent moment to start up a company, as history shows that some of the greatest ideas and companies have emerged during crises. At Break-Event, we’re very excited about the work we’re doing to improve our product, helping concert promoters reduce uncertainty and predict the profitability of every event.
SUSTAINABILITY:
Because Break-Event is a digital product, we have all worked remotely with schedule flexibility since the first day. We are grateful to support concert promoters, as they are working hard in the sustainability field by reducing plastic waste and taking additional measures to help protect the environment.
ADVICE:
I would like to make two recommendations. First and foremost, be passionate about what you do. Creating a startup is an emotional roller-coaster, passion and motivation are what guide you, allowing you to achieve your dreams. The second one is to surround yourself with people who have more knowledge and experience than you do.
MORE ABOUT YOU:
My startup website: www.break-event.com
My LinkedIn profile: www.linkedin.com/in/luciamartinezprado/