"Binge Reading" Project Wins Silver at Clio Awards, Encouraging Reading through Innovative Collaboration

Published on May 24, 2023

A talented team comprising IED Milano alumni Claudia Scala, Francesca Spina, Giulia Torriani, Simone Turco, and Maria Viviana Zagaria has been honoured with the silver award at the renowned Clio Awards. Their remarkable "Binge Reading" project has garnered recognition for its unique approach to promoting reading habits. Collaborating with Penguin, a major publishing house, the team has designed a partnership with Netflix that intertwines the worlds of literature and popular TV series. Through this collaboration, Penguin will release captivating book versions featuring the beginnings of highly anticipated TV seasons. This innovative endeavour aims to inspire audiences to engage with literature while satisfying their enthusiasm for television.

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